Apprenticeship training course

Market research executive (level 4)

Research projects to generate data and insight.

Qualification level: 4
Equivalent to higher national certificate (HNC).
Typical duration: 18 months
Apprenticeship category: Sales, marketing and procurement
Maximum funding: £8,000
Maximum amount government will fund
for apprenticeship training.
Also known as: Insight analyst

Market research assistant

Market research executive

Research analyst
Skills: Skills an apprentice will learn

Liaise with and manage, clients, stakeholders, internal teams and external suppliers to deliver required outcomes.

Undertake data collection, data analysis, data presentation and data storage including analysis and validation of the outputs from primary or secondary research data sources.

Interpret, prepare and communicate research findings such as presentations, reports, and workshops.

Make evidence-based recommendations from research results.

Use communications skills and techniques such as negotiation, collaboration, problem solving, and decision making.

Interpret research objectives and translate into research design and implementation.

Use digital and IT software packages relevant to the role.

Use research/survey software to gather audience insight and/or evaluation such as SPSS (Statistical Product and Service Solutions).

Select and use appropriate research design techniques.

Evaluate data and research findings to derive insights to support improvements to future research projects.

Full information on Market research executive (level 4) is available from the Institute for Apprenticeships and Technical Education.

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