Apprenticeship training course

Multi-channel marketer (level 3)

Support customer focussed marketing activities that drive the demand for a product or service.

• Qualification level: 3 ; Equivalent to A level.
• Typical duration: 18 months
• Apprenticeship category: Sales, marketing and procurement
• Maximum funding: £11,000 ; Maximum amount government will fund ; for apprenticeship training.
• Also known as:
  • Digital communications assistant
  • Digital marketing assistant
  • Marketing administrator
  • Marketing assistant
  • Marketing communications assistant
  • Marketing junior
  • Social media assistant
• Skills:
  Skills an apprentice will learn

  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

Full information on Multi-channel marketer (level 3) is available from the Institute for Apprenticeships and Technical Education.

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